Page 123 #2: How Companies Use RSS Feeds

This is the article that I found:  http://www.mckinsey.com/insights/business_technology/how_companies_are_benefiting_from_web_20_mckinsey_global_survey_results

 Although the article above states that companies still use RSS feeds to contact their customers and employees, it suggests that they now use websites like Twitter rather than RSS feeds.  In addition, the article suggests that the more "heavily used" technologies companies are now using include blogs, wikis and podcasts in order to keep up to date with their consumers.  I think that companies are shifting away from RSS feeds due to the new websites that keep coming out.